Ban algorithmic pricing, NDP urges Carney: ‘Downright creepy’
Posted: Mon Apr 13, 2026 2:19 pm
What “algorithmic” or “surveillance” pricing means
According to the reporting, this refers to retailers using AI-driven systems that adjust prices based on:
income level
browsing history
location
past purchases
how long someone stays on a webpage
demand for the product
This can result in two people paying different prices for the same item, both online and in-store.
Examples cited by the NDP include a parent with a sick child being shown a higher price for medicine because of recent search history.
Lewis announced that the NDP will table a motion in Parliament calling for a national ban on surveillance pricing.
Key points of the motion:
prohibit the use of personal data to adjust prices
apply the ban both in-store and online
frame it as a consumer protection measure during a cost‑of‑living crisis
Manitoba’s NDP government has already introduced provincial legislation banning the practice, making it the first jurisdiction in Canada to do so.